Erik Bernhardsson    About

Microsoft’s new marketing strategy: give up

I think it’s funny how MS at some point realized they are not the cool kids and there’s no reason to appeal to that target audience. Their new marketing strategy finally admits what’s been long known: the correlation between “business casual” and using Microsoft products:

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Apparently it’s also for people in ties:

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And let’s add a (beige?) cardigan on top of that:

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On top of that, let’s be sexists and add a woman to the campaign who doesn’t care about work but likes to take photos!

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Yay forward thinking company!

Erik Bernhardsson

... is the CTO at Better, which is a startup changing how mortgages are done. I write a lot of code, some of which ends up being open sourced, such as Luigi and Annoy. I also co-organize NYC Machine Learning meetup. You can follow me on Twitter or see some more facts about me.