Lessons from content marketing myself (aka blogging) for five years

I started writing this blog in late 2012, partly because I felt like it would help me improve my English and my writing skills, partly because I kept having a lot of random ideas in my head and I wanted to write them down somewhere. I honestly never cared too much about finding a particular niche, I just wanted to write down stuff that I found interesting. I set up a Wordpress blog on my crappy Swedish virtual private server.

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Plotting author statistics for Git repos using Git of Theseus

I spent a few days during the holidays fixing up a bunch of semi-dormant open source projects and I have a couple of blog posts in the pipeline about various updates. First up, I made a number of fixes to Git of Theseus which is a tool (written in Python) that generates statistics about Git repositories. I’ve written about it previously on this blog. The name is a horrible pun (I’m a dad!) on Ship of Theseus which is a philosophical thought experiment about what happens if you replace every single part of a boat — is it still the same boat ⁉️ 🤔

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Learning from users faster using machine learning

I had an interesting idea a few weeks ago, best explained through an example. Let’s say you’re running an e-commerce site (I kind of do) and you want to optimize the number of purchases.

Let’s also say we try to learn as much as we can from users, both using A/B tests but also using just basic slicing and dicing of the data. We are looking at how many people convert (buy our widgets) but a constant problem is there’s just too much uncertainty.

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